Breaking into sports broadcasting isn’t just about having a great demo reel or polished résumé. In many cases, your first email, voicemail, or cover letter determines whether a hiring manager ever clicks “play” on your reel.
That’s the message from veteran broadcaster Larry Gifford, who has spent more than three decades in the industry, including serving as Program Director of ESPN Radio Network. According to Gifford, talented candidates often eliminate themselves before they ever get an interview- not because they lack ability, but because they approach the job search the wrong way.
An SBTNsports.com Blog by Michael Madden
Your First Impression Starts Before Your Demo Reel
Many aspiring broadcasters believe their reel is the most important part of the application process. While your work certainly matters, Gifford says employers are evaluating much more than your on-air talent.
The way you introduce yourself, write an email, leave a voicemail, and follow up can instantly separate you from dozens, or hundreds, of other applicants.
As Gifford explains:
“There’s a way to go about it for you to be considered- and there’s a way to go about it where you will not be considered.”
For hiring managers who receive countless applications, professionalism and attention to detail often make the difference.
Visit Broadcasters Sportscasters Mentoring Group to learn more about their work and get started.
The Biggest Mistake New Broadcasters Make
One of the most common errors is focusing solely on the job you eventually want instead of demonstrating how you can immediately provide value.
Early in your career, versatility matters.
Whether it’s operating a camera, editing highlights, running audio, producing a show, or helping with social media, broadcasters who are willing to do “anything and everything” build credibility much faster than those waiting for the perfect play-by-play opportunity.
The more skills you develop, the more valuable you become to employers- and the more opportunities you’ll create for yourself.
Small Mistakes Can Cost You Big Opportunities
Hiring managers notice more than you think.
A poorly written email, generic cover letter, awkward voicemail, or lack of follow-up can quietly move your application to the bottom of the pile before anyone even watches your work.
The good news? These mistakes are entirely avoidable.
Learning how professionals communicate with employers can dramatically improve your chances of getting interviews and building relationships throughout the industry.
What You’ll Learn
In Larry Gifford’s full presentation, you’ll discover:
How to approach your job search like a professional from the very first contact.
The right way to write emails and leave voicemails that make positive first impressions.
Common mistakes that cause qualified applicants to be overlooked.
Why versatility is one of the fastest ways to launch a broadcasting career.
Practical strategies that help you stand out in a highly competitive industry.
Whether you’re still in college, recently graduated, or looking to make your first move into sports media, these lessons can help you avoid costly mistakes and position yourself as someone employers want to hire.
Watch the full 54-minute presentation to learn directly from one of the industry’s most experienced hiring managers- and take advantage of the free career toolkit, which includes email templates, voicemail scripts, a follow-up schedule, and the opportunity to receive personalized feedback on two of your own outreach drafts.
Visit Broadcasters Sportscasters Mentoring Group to learn more about their work and get started.
For more information about the Sports Broadcast Talent Network, visit the organization’s official website at SBTNsports.com. You can also get in touch with the team and start working with them here.